Advanced Sales Techniques Training

About the Training

In today’s business world, where sales processes are becoming increasingly complex, advanced sales techniques are among the key factors determining the success of sales professionals. The “Advanced Sales Techniques Training” is specifically designed for experienced sales professionals. This two-day intensive training aims to help participants enhance their existing sales skills and adopt more strategic, consultative sales approaches. Throughout the training, participants will learn to manage complex sales processes, communicate effectively with decision-makers, and use advanced negotiation techniques. Additionally, the course provides in-depth knowledge and skills on topics such as building long-term customer relationships.

The program covers a wide range of topics, including the psychological aspects of sales, advanced customer needs analysis techniques, strategic account management practices, and the impact of after-sales services on customer loyalty. Participants will learn to develop value-driven sales strategies that exceed customer expectations. This program teaches participants how to stand out in challenging competitive environments and shows ways to achieve sales targets sustainably.

What Will You Learn?

  • Advanced customer needs analysis and consultative sales approaches
  • Techniques for reaching decision-makers through effective communication and listening skills
  • Persuasive negotiation and closing techniques
  • Strategic account management and customer portfolio development
  • Design of after-sales services and customer loyalty programs
  • Understanding sales psychology and buyer behavior
  • Managing complex sales processes and closing large deals
  • Using technological tools and social media in advanced sales processes

Prerequisites

  • To participate in this training program, participants are recommended to have a solid understanding of basic sales principles and techniques and at least an intermediate level of sales experience.

Who Should Attend?

  • Experienced sales professionals and sales managers
  • Individuals working in corporate sales and B2B sales
  • Strategic account managers and business development managers
  • Sales personnel at any level who want to enhance their sales performance and learn advanced sales techniques

Outline

Day 1: Consultative Sales Approaches
  • Customer needs analysis and value-driven sales
  • Techniques for effectively reaching and communicating with decision-makers
Advanced Negotiation and Closing Techniques
  • Persuasive negotiation strategies
  • Successful closing techniques and overcoming objections
Strategic Account Management
  • Managing and developing customer portfolios
  • Establishing and maintaining long-term customer relationships
Day 2: After-Sales Services and Customer Loyalty
  • Designing after-sales services
  • Creating and managing customer loyalty programs
Sales Psychology and Buyer Behavior
  • Introduction to sales psychology
  • In-depth analysis of buyer behavior
Using Technology and Social Media in Sales Processes
  • Effective use of digital tools and social media
  • Technology-supported sales strategies
The “Advanced Sales Techniques Training” program provides participants with the tools and strategies needed to overcome challenges they may encounter in sales processes, enabling them to specialize in the field of sales. By the end of the training, participants will be equipped to deepen customer relationships and effectively achieve sales targets using advanced sales techniques.

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