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Yandex Ads Training

  • Training Duration:
  • 2 Days
  • Training Environment:
  • On-site at the Institution
  • In DVA Classrooms
  • Online
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About the Training

Yandex Ads Training aims to teach participants the fundamental principles and strategies of Yandex.Direct. This training covers key aspects of Yandex.Direct, such as keyword research, ad creation, campaign management, conversion tracking, and optimization. Participants will learn how to reach their target audience on Yandex search and display networks through this training.

What Will You Learn?

  • Throughout this training, participants will also have the opportunity to apply Yandex.Direct strategies and tactics through real-life examples and case studies. Each training day will conclude with Q&A sessions and interactive discussions. By the end of the training, participants will have a solid understanding of the fundamentals of Yandex.Direct and will be equipped to develop an effective Yandex.Direct strategy for their own businesses or projects.

Prerequisites

  • There are no prerequisites for this training. However, participants are expected to have basic computer and internet skills and a general awareness of Yandex.Direct.

Who Should Attend?

  • Individuals interested in learning Yandex.Direct: – Digital marketing professionals – Small business owners and entrepreneurs – Those considering offering Yandex.Direct services as freelancers

Outline

1.Day: Introduction to Yandex.Direct and Keyword Research – What is Yandex.Direct and Why is it Important? – Creating and Setting Up a Yandex.Direct Account – Keyword Research and Planning – Selecting the Right Keywords for Yandex.Direct 2.Day: Creating and Managing Yandex.Direct Campaigns – Creating Ad Groups and Ads – Targeting and Placement with Yandex.Direct – Budget and Bid Management in Yandex.Direct – Conversion Tracking and Reporting in Yandex.Direct

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