Twitter Marketing Fundamentals Training

About the Training

Twitter Marketing Fundamentals Training aims to teach participants how to develop and implement effective marketing strategies on Twitter. This training covers the most important aspects of Twitter marketing, such as audience targeting, content creation and publishing, Twitter advertising, engagement and community management, Twitter analytics, and crisis management.

What Will You Learn?

  • Throughout this training, participants will also have the opportunity to apply Twitter marketing strategies and tactics through real-life examples and case studies. The training aims to ensure that participants fully master the Twitter platform and gain the ability to create an effective Twitter marketing strategy for their business or projects.

Prerequisites

  • There are no prerequisites for this training. However, participants are expected to have basic computer and internet skills, as well as general awareness of the Twitter platform.

Who Should Attend?

  • Individuals who want to learn Twitter marketing
  • Digital marketing professionals
  • Small business owners and entrepreneurs
  • Freelancers considering offering Twitter services

Outline

Day 1: Introduction to Twitter Marketing and Strategy Development
  • What is Twitter Marketing and Why is it Important?
  • Developing a Strategy and Defining Your Audience on Twitter
  • Creating a Twitter Content Strategy
  • Managing a Twitter Account
Day 2: Twitter Advertising and Analytics
  • Creating and Managing Twitter Ad Campaigns
  • Twitter Ad Formats and Targeting Options
  • Using Twitter Ads Manager
  • Twitter Analytics and Reporting

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