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Meta (Facebook) Ads Training

  • Training Duration:
  • 3 Days
  • Training Environment:
  • On-site at the Institution
  • In DVA Classrooms
  • Online
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About the Training

The Meta (Facebook) Ads Training aims to teach participants the fundamental principles and strategies of advertising on Meta platforms (Facebook, Instagram, Messenger, and Audience Network). This training covers the key aspects of Meta Ads, such as audience targeting, ad formats, budgeting and bidding, conversion tracking, ad optimization, and the use of ad management platforms. Through this training, participants will learn how to reach their target audience effectively via Meta platforms.

What Will You Learn?

This training equips participants with the skills to successfully create, manage, and optimize ad campaigns on the Meta (Facebook) Ads platform, while also helping them understand the opportunities these platforms offer for businesses.

Prerequisites

There are no prerequisites for this training. However, participants are expected to have basic computer and internet skills and a general awareness of Meta (Facebook) Ads.

Who Should Attend?

  • People who want to learn Meta (Facebook) Ads
  • Digital marketing professionals
  • Small business owners and entrepreneurs
  • Freelancers considering offering Meta (Facebook) Ads services

Outline

Day 1: Introduction to Meta (Facebook) Ads and Audience Targeting
  • What is Meta (Facebook) Ads and Why is it Important?
  • Creating and Setting Up a Meta (Facebook) Ads Account
  • Audience Research and Targeting
  • Selecting the Right Audience for Meta (Facebook) Ads
  • Using Meta (Facebook) Business Manager
Day 2: Creating and Managing Meta (Facebook) Ads Campaigns
  • Ad Formats and Creating Ads
  • Targeting and Placement with Meta (Facebook) Ads
  • Budget and Bid Management for Meta (Facebook) Ads
  • Conversion Tracking and Reporting with Meta (Facebook) Ads
Day 3: Advanced Meta (Facebook) Ads Strategies and Optimization
  • Testing and Optimizing Ad Creatives
  • Analyzing and Interpreting Ad Metrics
  • Advanced Targeting and Retargeting Strategies
  • Using Lookalike and Custom Audiences
  • Measuring and Optimizing Meta (Facebook) Ads Campaigns

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