Data and Privacy in Digital Marketing Training emphasizes the growing importance of data management and protection in the digital age, providing digital marketing professionals with essential knowledge and skills. Participants will learn how to collect, process, and store personal data within digital marketing processes, while also gaining a deep understanding of the legal and ethical dimensions involved.
The training begins with an introduction to the fundamentals of data protection and privacy laws. Participants will acquire detailed knowledge of regulations and standards applicable in different countries and regions, such as GDPR and the California Consumer Privacy Act. Understanding these laws helps participants develop compliant strategies for their international operations and ensures they adhere to legal requirements while handling personal data.
Next, the training focuses on preventing and managing data breaches. Participants will assess the potential risks and impacts of data breaches on a company’s reputation. They will explore data security practices, cybersecurity measures, and risk management strategies, learning how to protect against potential breaches and effectively respond if they occur.
The training also emphasizes methods for protecting personal data. Key topics include data minimization, encryption, user consent, and data retention policies, highlighting how to process data ethically and efficiently. Participants will explore data analytics and big data management practices, gaining insights into how to enhance the value of consumer data and deliver more personalized services.
Finally, the training addresses social responsibility and sustainability in data management and privacy practices. Participants will learn how these practices align with corporate social responsibility goals and contribute to sustainable business practices. By the end of the course, participants will become ethically and legally compliant professionals in digital marketing, equipped with expertise in data management and protection. This knowledge empowers them to build trustworthy relationships with consumers and enhances their overall success in the field