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Advanced Search Engine Optimization (SEO) Training

  • Training Duration:
  • 4 Days
  • Training Environment:
  • On-site at the Institution
  • In DVA Classrooms
  • Online
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About the Training

Advanced Search Engine Optimization (SEO) Training aims to teach participants the more complex and technical aspects of SEO. This training covers topics such as advanced keyword research, sophisticated content strategies, link-building techniques, technical SEO, algorithm updates, and multilingual/multi-location SEO. Through this training, participants will learn techniques and strategies to further improve their websites’ search engine rankings.

What Will You Learn?

Throughout this training, participants will also have the opportunity to apply advanced SEO strategies and tactics through real-life examples and case studies. Each training day will conclude with Q&A sessions and interactive discussions. By the end of the training, participants will have a solid understanding of advanced SEO topics and the ability to create a more effective SEO strategy for their own websites or businesses.

Prerequisites

There are no prerequisites for this training. However, participants are expected to have basic computer and internet skills and a general awareness of digital advertising.

Who Should Attend?

  • Individuals who want to gain more knowledge and experience in the field of SEO
  • Digital marketing professionals
  • Webmasters and website owners
  • SEO consultants and agencies
  • E-commerce site owners

Outline

1.Day: Advanced Keyword Research and Content Strategies
  • Advanced Keyword Research Techniques
  • Keyword Targeting and User Intent
  • Content Clusters and Topic Cluster SEO
  • Advanced Content Optimization Techniques
  • Effective Content Marketing Strategies
2.Day: Advanced Link Building and Technical SEO
  • Advanced Backlink Building Strategies
  • Mandatory Link Techniques and Link Reputation
  • Advanced Aspects of Technical SEO
  • Speed Optimization and Mobile SEO
  • JavaScript and SEO
3.Day: Algorithm Updates and SEO Tools
  • Google Algorithm Updates and Their Impact on SEO
  • Penalty Recovery: Recovering from Google Penalties
  • Advanced SEO Tools and Techniques
  • SEO Automation and Use of APIs
  • Data Science and Machine Learning for SEO
4.Day: Multilingual/Multi-Location SEO and the Future of SEO
  • Multilingual and Multi-Location SEO Strategies
  • Fundamentals of International SEO: hreflang, ccTLDs, and Geo-Targeting
  • Advanced Strategies for Local SEO
  • SEO for Voice Search and Visual Search
  • Structured Data and Schema Markup
  • The Future of SEO: New Technologies and Approaches
End-of-Training Evaluation and Q&A

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