Generic filters
Search in title

Advanced Google Ads Training

  • Training Duration:
  • 3 Days
  • Training Environment:
  • On-site at the Institution
  • In DVA Classrooms
  • Online
Download Training Document
Request Information!

About the Training

Advanced Google Ads Training aims to teach participants the advanced principles and strategies of Google Ads. This training covers more complex aspects of Google Ads, including Advanced Bidding Strategies, Dynamic Search Ads, Google Shopping, and Google Ads Scripts. Through this training, participants will learn how to create and manage more sophisticated and customized Google Ads campaigns.

What Will You Learn?

  • Throughout this training, participants will also have the opportunity to apply Google Ads strategies and tactics through real-life examples and case studies. Each training day will conclude with Q&A sessions and interactive discussions. By the end of the training, participants will have a comprehensive understanding of advanced Google Ads topics.

Prerequisites

  • Participants are expected to have a solid understanding of Google Ads fundamentals and some experience in managing a Google Ads account.

Who Should Attend?

  • Individuals who want to learn Google Ads in greater depth
  • Digital marketing professionals
  • People managing Google Ads campaigns
  • Freelancers offering Google Ads services

Outline

Day 1: Advanced Bidding Strategies and Dynamic Search Ads
  • Advanced Bidding Strategies: Enhanced CPC, Target ROAS, Target CPA
  • Bid Adjustments: Device, Location, and Scheduling Adjustments
  • Dynamic Search Ads: Setup, Management, and Optimization
  • Dynamic Keywords and Dynamic Ad Texts
Day 2: Google Shopping and Video Ads
  • Google Merchant Center and Google Shopping Campaigns
  • Creating and Managing Google Shopping Ads
  • Google Ads Video Advertising: YouTube and Display Network
  • Creating and Optimizing Video Ad Campaigns
Day 3: Google Ads Scripts and Advanced Optimization Techniques
  • Introduction to Google Ads Scripts: Automation and Monitoring
  • Enhancing Efficiency with Google Ads Scripts
  • Advanced Campaign Optimization Techniques
  • Diagnosing and Resolving Performance Issues in Google Ads

Training Request Form

If you want to maximize the benefits of your training in terms of time and cost efficiency, all you need to do is contact us.

Our training consultants will get in touch with you, assist in identifying your organization’s needs, and provide the most suitable training programs for your employees.

Training Request Form

Digital Vision Academy © All Rights Reserved 2023